Absolutely. In 2015, the California DMV added an option to their Form Reg17 that allows people to release plates to new owners. This opened the door to aftermarket sales. Most recently, the DMV confirmed the legality in a story written by Eliyahu Kamisher for the Mercury News.
Plate values are purely subjective. It all depends what a buyer is looking for and what they are willing to pay. Conversely, it is up to the seller to set an asking price they are comfortable with. Asking prices are loosely based on sales and listing data from local and international markets.
From a strategic standpoint, starting in CA and TX made the most sense. Our Founder, Michael Modecki, has lived in both states and is very familiar with the state rules and regulations. Because every state has their own unique set of rules, we have to grow slowly and identify states where this is legal, and also with a viable market demand. We would love to expand, but we will do so when the timing is right.
According to the Guinness Book of World Records, the world record belongs to Saeed Abdul Ghaffar Khouri of Abu Dhabi. In 2008, he paid $14,200,000 for the plate #1 (series 5). Adjusted for inflation, that's approximately $19,900,000 in today's dollars.
We appreciate your patience as we continue to nurture the license plate aftermarket in the USA. If we haven't responded yet, your plate might fall outside of our current requirement. At this time, this is what we are looking for:
Any 2 Characters (especially one of the Divine Dozen)
3-5 Letters or Numbers Only (no mix of numbers and letters)
Numbers only Any length or combo
Full Single-Words (any length, no abbreviations)
Car/Model Specific (especially exotics)
Any plate originally purchased at auction
That is a goal. We are working to develop an online marketplace. We are dedicated to working within the rules set forth by the Department of Motor Vehicles, so it will take time and research to make sure this is done right.